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Flexx TV

“We were looking for the best solution to provide our unique videos online. We wanted to offer customers a choice of one-time viewing or lifetime, but we didn't want to worry about the illegal...

MEDIA ONE PRO ANNOUNCES THE REDESIGN AND LAUNCH OF PLANTWORKS

FOR IMMEDIATE RELEASE June 15, 2010 LAS VEGAS, NV. — Plantworks announced today the selection of Media One Pro as its digital agency of record. As part of the agreement, Media One Pro will handle...

MEDIA ONE PRO ANNOUNCES RELEASE OF HALF ANIMAL WEBSITE

FOR IMMEDIATE RELEASE June 6th, 2010 LAS VEGAS, NV. — Half Animal announced today the selection of Media One Pro as its digital agency of record. As part of the agreement, Media One Pro will handle...

MEDIA ONE PRO ANNOUNCES RELEASE OF LAS VEGAS LIFE COACHING WEBSITE

FOR IMMEDIATE RELEASE May 5th, 2010 LAS VEGAS, NV. — Las Vegas Life Coaching announced today the selection of Media One Pro as its digital agency of record. As part of the agreement, Media One Pro...

Steve Kim

This website was built for Steve Kim, an aspiring actor/model/professional dancer. It features an optional flash site that displays his photo gallery in an animated fashion. He also has a journal...

Alejandro Castillo

“Steve has helped me produce a great website and my friends and business partners are very impressed!” Alex Castillo Alejandro Castillo

Direct Response vs. Branding in Online Advertising

Online advertising goals generally fall into one of two categories: direct response or branding.

Direct response

If your goal is direct response, you’d like a user to perform an action after clicking through your ad to your website: make a purchase, sign up to a newsletter, or request a quote, for instance. The completion of your desired action by the user is called a conversion.

How Search Engine Marketing Works

Each type of listing — organic and paid — has a type of marketing approach associated with it.

Search engine optimization

Search engine optimization (SEO) involves building new websites, or changing existing websites, so that they rank highly in a search engine’s organic listings when users search on terms that are related to the site’s content. To learn about SEO for Google organic search results, visit Google’s Webmaster Central site.

How Online Advertising Works

Although SEM refers to placing ads just on search engines, online advertising as a whole is much broader. The possibilities of online advertising include placing ads on nearly any type of website or page a user might browse, such as news, blogs, reviews, entertainment, online magazines, and marketplaces. In AdWords, these other sites make up the Google Content Network.

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