Mobile site and email traffic continues to skyrocket. In May,GigaOm reported that there are 5.5 devices per household, and they see that increasing to as many as eight by 2016. You can learn an incredible amount about your content by looking at the way your mobile audience behaves on your website.
A recent study by Foolproof reported nearly half of consumers would not engage with a brand after having a poor mobile Web experience, and nearly 60 percent said they viewed a brand as “being in touch” with their consumers after a positive mobile experience. Even when you look at your own behavior, how likely are you to revisit a site after having a frustrating mobile experience?
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